Smart Targeting. Better Results.
Get the most out of your marketing dollars.
How it works?
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Cross-platform advertising that allows you to precisely target specific consumer segments and execute an integrated campaign across a range of different channels – including TV, Mobile, Online and Direct.
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Using TV Return Path Data, StarHub SmarTAM offers you granular customer insights and gives you unparalleled targeting precision.
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We dynamically track changes in consumer behavior and apply real-time updates to our ever-evolving target audience profiles.
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We match our TV audience profiles to similar Mobile, Direct and Online profiles, to extend your reach.
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This new way of advertising has proven to be so efficient that we were recently honoured with a prestigious award at the Singapore Media Awards 2014.
Most Innovative Contribution to a Campaign by a Media Owner – WINNER