Digitisation vs
 Digitalisation

As we welcome in the New Year, it’s a timely opportunity to look ahead and explore the tools available to help you achieve success in the unfolding digital age. To understand the competitive edge businesses can achieve with smart communications technology, we’ll cover:

• The impact and opportunities from digital disruption.
• What it means to really digitalise your business.
• Effective use of smart mobile devices to grow sales and improve customer experience.
• How to give your customers a full app experience without having an app installed.
• Smart mobile engagement in action – the Shanghai Dolly story.