Trafalgar ladies fly free and Europe trip promotion
Case Study
![](/content/dam/starhub/2018/business/advertising/success-stories/trafalgar-ladies-fly-free/trafalgar-ladies-fly-free.jpg)
A mobile campaign that drove maximum performance and delivered over 3 million impressions!
Target Audience | Female, PMEBs, with likelihood to travel |
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Strategy | Campaign optimization by understanding user conversion attributes to deliver maximum performance and reach out to similar users (lookalikes). |
Channel | Mobile and tablet only (mobile web and mobile in-app) |
Duration | Phase 1: 14 January to 31 January Phase 2: 9 March to 31 March |
Overall Banner CTR | 0.32% 14% above benchmark |
Reach | Approximately 3 million impressions |